We’re thrilled to announce that Jeff Hlozek has joined SoftWriters as our Chief Revenue Officer (CRO). In this new role, Jeff will lead our Sales and Marketing teams to strengthen alignment, accelerate growth, and continue driving innovation across our product suite.
Jeff brings over 25 years of leadership experience in healthcare technology, software, and innovation-driven organizations. His background reflects a deep understanding of how to build, empower, and scale high-performing teams. Before joining SoftWriters, Jeff served as Vice President of Global Sales at Navenio, where he played a key role in expanding the company’s presence in North America and internationally. He also held executive leadership positions at MediStreams and SCI Solutions, where he helped shape sales strategy and deliver measurable success.
“I am thrilled to join SoftWriters as their first-ever CRO,” Jeff shared. “I was drawn to SoftWriters by learning of the impact that our applications have on the important mission of serving LTC pharmacies and caring for our aging population. After meeting with the Leadership Team, it was clear that the products were transformational to LTC pharmacies, as our client retention reflects. I look forward to leading my teams and the company to achieve the next level of growth, enhanced by the rapid adoption of AI to our platform.”
SoftWriters CEO Scott Beatty shared his enthusiasm for Jeff’s arrival:
“Jeff brings extensive experience leading revenue organizations in healthcare technology, with a focus on customer value, disciplined execution, and cross-functional alignment. Throughout his career, he has helped teams scale responsibly.”
Jeff’s leadership philosophy centers on strategy, customer success, and team development. His continued involvement as an investor and board member at Valvecure LLC reflects his passion for innovation in healthcare and his commitment to advancing patient-centered solutions.
Outside of work, Jeff enjoys time with family, staying active, and pursuing lifelong learning — qualities that mirror his thoughtful and forward-looking approach to leadership.
We’re excited to welcome Jeff to the SoftWriters family and look forward to the impact he’ll make as we continue to advance our mission of empowering LTC pharmacies through innovation.